CTR, míra prokliku

CTR stands for CTR. In the Village usually translated as rate prokliku. Percentage reflects the success of your PPC campaigns (most Sklik or AdWords). With CTR you experience in the field of advertising on the Internet.

formula for the CTR: calculation

CTR (%) = (prokliky/display) * 100

CTR can be between 0% and 100%. The more % (higher CTR), this is your PPC advertising more success.

On of the CTR is affected mainly the form of advertising: CTR very low have banners (often up to 0,1%) 0,06%. People is earlier than them, have reviewed.Higher CTR have a PPC campaign: (up to 20%). If the PPC ads well written, click on them a lot of people.Newslettery (5% to 20%).On of the CTR affects also the implementation of the ads. A prominent banner or text will lead to more proklikum.On of the CTR affects the location of the ads your ad is placed, the higher CTR perhaps the (on PPC ads on the second page of search results much users neklikne).

Itself CTR yet. Never mind that painful to ads (high CTR) not per se means you the customer to buy something. Always, it is therefore important to take into account the correct targeting. Your ad should ideally click only users with the product/service of interest.

If you sell cameras Olympus marks, handing out ad "Selling cameras" ". Click on it and the fans of Nikon or Canon brand. Reward for handles, but the customer does not have. Try the ad "a sale of cameras Olympus!"

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