For someone coming into the SEO world for the first time it can be a bit of a daunting task trying to work out the first thing to do to get your campaign up and running. It's a terrifying prospect for the virgin Internet marketer as there's a big problem with SEO that a lot of people don't tell you - it will take a very long time to have any effect.
This is a problem because surely if you're doing a lot of work on your SEO you'd like to be able to see that it's worked fairly quickly. If I have to wait a month before I see any difference in my rankings then how am I going to know that I'm doing the right things? For once, it's not that difficult to get on the first step of SEO and so you can be pretty sure you are doing the right thing fairly early on by simply following a few basic rules.
For example, the main on-site thing you need to keep in mind is that your "title" tags need to have your keywords in them in order to give Google an understanding of what your web page is about. These tags are far more important that the content of the page itself so you need to get it right and it needs to be relevant to your keywords.
So, how many keywords and are there any special ways you can format it in order to help your SEO efforts? Actually, no. The rules are pretty simple - keep it to just a few keywords and make sure they're alphanumeric only. Simple.
For example, if I was selling blue widgets for cars, I might format my titles tags to "blue widgets | blue car widgets" and that's about it. Why the bar "|" character? Well this serves to separate the keywords and appears to work with Google too - using this bar will tell it that the keywords are to be taken in isolation.
So now we've got that done (yes, that's all we really need!) what next? Well now we need backlinks and that's the key to good SEO and it's the one thing that most SEO experts will tell you to concentrate on - including me.
Backlinks are simply the links that will take people to your website from somebody else's website when they click on it. Simple really, but how do you get them?
In the past many people have been tempted to pay for them using websites that seem to allow you to buy thousands in a go - but are these worth the money? Well, it could be that they work for you, but there's every chance that they won't work in the long-term because Google has a dislike for these types of link. It actively discourages the use of paid-for links and instead prefers that you get them naturally. But is there a way of 'boosting' the natural efforts?
Of course there is! You can do this easily by creating a lot of blogs and articles and including your links in them. So here's a quick run-down of the things you need to do to get started.
First of all, create yourself a bunch of accounts on various blogging and article websites - there are many about but you could start with Blogger, WordPress and Typepad. Then, create an article and post it to each one. The key now is to get your keywords in there, and this is the technical bit - don't worry though, it's easy!
What you need to do is to simply select one of the keywords in the text that is the same as the keywords you want to be found for and add a link back to your website. You can do this by clicking on the word (highlighting it) and then clicking on the little 'link' icon in the toolbar of the blogs above. Then, in the box that pops up, simply type in the URL to your website and there is your link!
It's best not to do any more than two in any particular article, but if you keep doing that, you suddenly get yourself a lot of backlinks!
Andy Calloway is the online marketing director at Calloway Green Ltd, a website design and optimisation company based in Wolverhampton in the UK. Calloway Green take fantastic website design and turn it into a marketable and usable product that will actually make you money. They specialise in Web Design for West Midlands based organisations that are looking to sell their products to a wide audience.
The company also has a wide range of SEO training courses available and are able to help companies that are looking to train their key staff in order to promote themselves online. We can also help you with your new career.
Use http://www.backlinkforce.com to increase your links tremendously
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