Backlinks Explained!

Like a magician who uses slight of hand and misdirection to confuse and disorient you when pulling off a trick, so do some so-called SEO experts.

I have been told many times that to have an effective presence on the net when it comes to my website's success I need lots of backlinks. The more the merrier!

If you don't know what a backlink is...well...I'll explain. But first, I want to clear the air on backlinks!

You see, it's not the quantity of backlinks you should be worried about...it's the quality. It's like the old sayings... "It's the company you keep" and "Don't follow anyone who's not going anywhere" and... right, back to backlinks.

What is a backlink?

In a nutshell, a backlink is any website that your domain name (or web URL) is showing up on. If you post to a blog, or an article submission site or even the hundreds of social media sites (not to mention the partnership & backlink swapping service)...you are leaving a trail of backlinks in your wake. The search engine crawlers, spiders and bots then follow these links back to your website. Creepy and cool at the same time.

In the old days the common thinking was the more backlinks you had the better page rank you would receive. The problem was that it was like the magicians smoke and mirror act. After awhile, the audience gets bored and looks elsewhere for their entertainment. When your backlinks show up on pages that have no common relevance to your product or service they can be viewed as detrimental to your ranking, and yes, after a time even the search bots will stop tracking you.

The key in effective banklinking is to know and keep in the know of where your web domain is being mentioned or backlinked.

If you're a plumber, then you should be linked to subjects like plumbing repair, how to fix plumbing, home remodeling, industry related bulletin boards, even posting to others blogs will give your website added credibility on the net.

Linking to or being mentioned by sources that have questionable connections to what you are offering can and will have a negative impact on your pagerank. For example, take our plumber again...his backlinks are showing up in bicycle repair, prison ministry, website design and ballet dancing just to name a few...not too relevant wouldn't you say?

If I'm searching bicycle repair and some link shows up in my Google, Bing or Yahoo search about some plumber not only is it wasting my time but the plumber isn't going to receive the desired effect he wants. Non relevant backlinks hurt your credibility.

Now, if I'm searching and I type in "sewer line restoration", well guess what, not only am I looking for a plumber but one that is specialized in restoration. So now, I'm pulling up link after link of resources that are mentioning the plumber's website, now I'm getting a sense that this plumber is credible and could help me.

That's the power of backlinks! And that my friend is why you want to think about where your backlinks are showing up on.

You should never have to pay for backlinks! If for some reason you need to pay for them, make sure the service you are paying is only backlinking your site to specific and relevant areas that match your criteria.

Rob Anspach is a "brilliantly savvy" entrepreneur who helps frustrated business owners regain the passion they once had by showing them how to be more effective in the marketplace. How to dramatically improve their business so they enjoy coming to work again. And, how to win over customers regardless of price. Discover how easy it is to make money using the power of the written word in your online or offline marketing, to attract and retain clientele and profit from your passions... visit http://www.robanspach.com today!

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