Many sites Web undergoes in the rankings after Google, mis implementation Panda algorithm changes, in early 2011. According to some experts, SEO, backlinks to other Web sites represent approximately 60% of a site ranking. It stands to reason, while the construction of a good backlink profile is one of the most critical tasks in search engine optimization. Panda algorithm has changed a bit how SEO specialists should go to the construction of links to Web sites.
Some argue that the Panda update killed article marketing as a strategy for the construction of backlinks. They would even go far as to say that links from these Web sites may have a negative impact ranking in the SERPs for keywords target. However, companies can still use article marketing to build some backlinks provided that the content and the Web sites they use meeting certain criteria.
The content displayed on the sites of marketing article should be as unique as possible. Spun content that uses broken English and poor grammar will likely result in a poor quality backlink brings little site ranking. In some cases, this content may even prevent site ranking. Also, companies should be more selective in where they display the content instead of the backlinks on any content mill poster who accepts evil written articles without discrimination.
As before the update Panda, Web sites should look for links to Web sites that ranks well for their target keywords in Google SERPs. Sites must be at least vaguely related. For example, financial Web sites can get links from websites which is specialized in providing visitors with information about investments. The sites that have higher PageRank are even more desirable than those with lower PageRank.
Web sites should also review their existing backlinks for those who are of lower quality. Businesses should ask the deletion of lesser quality links to their Web site, such as those that can now affect their ranking in search engines. Sites with low PageRank, which rank poorly for the keywords of the target or which appears to have been banned by Google are examples of sites where companies want no backlinks to their website is.
If many of the existing backlinks to a Web site have been obtained via a link of low quality construction service, can take much time to clean up the damage. Web sites that have been hard hit by Panda will consider may contract with an SEO specialist, at least until their site has recovered in the ranking. Some of the changes that Web sites will have to recover bad rankings will take much time and energy to implement. In these cases, a specialist in SEO can actually be more cost-effective and may cause headaches less a company try to rectify the problems themselves.
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