Why Is Backlinking the Key to SEO?

Everybody knows that getting backlinks is difficult job, and that it takes time to create the required number of backlinks for winning the first spot for a particular keyword on Google. But the tougher the job the higher the reward. If used properly a search engine can provide a large mass of highly targeted traffic which can get you a great number of clicks on your ads and this means 'Money.' Let us see why backlinks form the backbone of every search engine and why all the major search engines take backlinks as their criteria to judge the quality of a website. So let's begin;

A search engine can only be successful if it satisfies its user (i.e. searcher). If a user gets the best quality and most relevant answers to their search queries then they will surely be satisfied by a search engine. Now a search engine has to look for two things in a website;

1) Relevance

2) Quality

A site can only be relevant if it contains the searched keywords in headings, paragraphs, anchor texts of links, title of the page and alternative text of pictures. So the first step in the long process of search engine optimization is including your keyword in these parts.

Now let's come to the second part, why are links necessary? Think of it this way, when you want to know a person you first talk to him and ask about himself. But that is not all if you really want to know a person you go and you talk to this friends, family, and other people who know him. That way you have a good chance of getting the truest information about that person. Same goes for search engines. When they want to know a website first they ask the website itself, after that they ask the other websites of similar family if it's a good website or not. If that particular website is high quality and relevant then it would appear high in search results, otherwise it might not even show up for certain keywords.

That is why backlinks (opinion of others) form the backbone of search engine optimization. Now, let's come to real question, 'How do I get backlinks?' The answer to this question is normally given in form of bullet points. But among those bullet point writers often forget to tell the basic idea behind backlinking and the stratification of the types of backlinks. For that too you can take the analogy of human relationships. A person totally loses his credibility if he is not liked by his family members. Similarly if you don't get backlinks from another site in your niche then you would not be able to rank much higher in search engine ranking. So it's really necessary to get links from your own niche and that should be your first priority.

Taking all these things into consideration, you must use multiple methods for creating backlinks. Most popular these days is guest posting, article writing, video marketing and forum posting.

For Backlinking techniques read: How do i get backlinks?
For On-Page SEO read: On Page SEO