Getting The Maximum SEO Benefit From Your Backlinks

As you probably already know, off-page SEO techniques are extremely important to ensure that a website ranks highly in the major search engines, particularly for a competitive keyword or keyphrase.

One of the main goals of off-page SEO is to generate high-quality one-way links to your site (backlinks) from relevant websites and ideally sites that have a high PageRank (PR). Before you invest hours in creating backlinks to your sites consider the following points to really ensure that you get the maximum benefit from your backlinks:

1) Relevance - it is very important that you try to spend your time creating backlinks from relevant sites. This basically means that if your site sells computers for example then you would benefit immensely from links pointing to your site from other computer-related sites (e.g. hardware, software or PC review sites etc).

2) PageRank - One link from a site with a high PR is much more beneficial than numerous links from PR0 & PR1 sites. It is usually more difficult to obtain links from high-PR sites however you will find that the extra effort you may need to invest will result in significant SEO benefits to your site.

3) Anchor Text - The anchor text of the backlinks is the key to ensuring that you gain maximum SEO benefit from that link. Ideally each individual page on your site should already be optimised for a specific keyword and any backlink pointing to that particular page should contain this exact keyword as the anchor text. The anchor text is paramount because it tells the search engine what your page is about (i.e. your keyword) and this will improve your search engine position for that keyword.

4) Deep Linking - Deep linking refers to links that point to pages of your website other than the homepage. It is very common that people concentrate all of their efforts on creating links to their main page and neglect to deep-link to other pages on the site. It is strongly advisable to invest some of your time deep-linking because this effectively tells the search engines that you have a high-quality site with a number of relevant pages.

You will also benefit from increasing the PageRank of your internal pages which in turn will also strengthen the ranking of your homepage.

5) Create Links Naturally - Create links on a regular basis rather than in intensive batches and remember to never buy links from any source (this will result in sever penalties from most of the major search engines).

Whilst creating quality backlinks is not always an easy process for everyone, by keeping the above points in mind you will give yourself the best chance to gain maximum SEO benefits and hopefully see an increase in your site's search engine ranking.

David Hughes works as an SEO consultant for Website Design Watford and specialises in Search Engine Optimisation for small businesses.

What are Backlinks and quality SEO Backlinks and how they benefit your website

Backlinks are incoming links (incoming links) to other websites to your website or Web page. Link to other sites is not a link coming towards you. They are important to determine the pagerank of your website or Web page.

The number of backlinks entered into a Web site indicates the popularity and importance of the site. As a person performs a query search, some search engines, especially Google, give pagerank higher for Web sites that have a large number of quality inbound links because they consider that these sites are more relevant than others.

Quality backlinks are incoming links from other Web sites whose content is linked to the content of your Web site or your Web page. Incoming links from sites that are independent of content are considered as less relevant by the search engines.

Search engines take into account only the number of backlinks, but the quality of InLinks to a Web site or Web page. Therefore, your goal is to get a good number of incoming links, but also to focus on the quality of the links.

For example, if your Web page is to rescue dogs, you want a backlink from a Web page on the dogs, rather than a Web page on the cars. The most relevant site is linking to your Web page, the better the quality of the backlink.

It is extremely important that your Web site get quality backlinks naturally, which means that links are built slowly over the time.

Referencing backlinks are incoming links to a website or Web page with keywords in the link title (anchor text). When a link includes a keyword in the text of the hyperlink, it is considered a quality or SEO backlink anchor text. SEO backlinks are important to rank higher in organic search engine of Google.

It is best not to use words like "Click here" in your link, it is probably only relate to the content of your Web site. But by using the words "please visit our page of care to learn how to rescue your dog in a new transition house" is much better to use a hyperlink.

It is recommended that review you these backlinks enter your website periodically to ensure that the site is still active and there was no broken links.

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