SEO or search engine optimization is a very different set of CPC. The objective of an SEO campaign is to choose a single word or phrase and try to get a single page on your website to rank well for it in the search engines. This can be a rather delicate process, but the two most important factors unique to be ranked in the search for a given keyword engines is SEO site and building quality backlinks.
On site SEO is simply the process of optimizing a page for a given keyword. That means including your word in the title, H1 tags, META information and sprinkled target in the entire contents of the page. Also, you must be sure to build on what Google considers to be a "good" site. Essentially, this means that your Web site should include a contact to our topic, disclosure, protection of privacy and terms of conditions page. It is also useful to add a blog on your site like Google tends to be a big fan of blogs and other social pages.
Once you have the SEO on the site you must turn your attention to the establishment of quality backlinks. It was probably the most challenging in search engine optimization aspect because you need to first figure what a quality backlink is anyway. Let me first address the word "quality." Quality backlinks are not really something you had to worry about too much during the first month of your SEO efforts. Instead focus on the development of any backlink you can get. However, there are warning that. Built not reverse links to sites that Google deems questionable content.
It is probably obvious is what content, but in general everything that you do not show 13 years is probably not something you want to have a link to your site. This means porn and other adults only content, drugs, gambling, anything promoting violence, racism, sexism... you get the point.
Mainly protect your backlinks for all audiences and you should be correct.
Do then how you get these backlinks? The easiest to start way is Article Marketing. Write articles and submit them to places like EzineArticles. You might also consider using an article submission service to get your article automatically displayed on other Web sites, blogs, and directories. Another technique of people use to get the backlinks is displaying comments in forums and blogs. While this method works is often as SPAM and it is likely that Google will assess these types of links in the near future, unless they already have.) Finally, always bookmark your Web pages and articles to a random mixture as Digg social bookmarking sites. This is an excellent way to quickly get Google to spider your site.
Don't forget that SEO is only half the equation. If you don't know Pay Per Click Marketing then you ignore an important part of your customer. To learn how to manage PPC visit: AdWords campaign
